Fu2rman on Sports and Society: Ain't This A Bitch?
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Thursday, June 02, 2005

Ain't This A Bitch?

San Francisco 49'er public relations director, Kirk Reynolds, made a great video for the team.

His intention was to show the 49'er players just how easy it would be for the media to twist their comments. So be careful about the topics you address, the words you use etc.

Great advice, but he had a funny way of illustrating the point...

Center Jeremy Newberry, who had surgery on his knee Tuesday, said Reynolds was misunderstood.

"He was just trying to show people's biases and how stupid people can be," Newberry said.

Reynolds opens the film sitting behind the mayor's desk, then goes to Chinatown, where a 49ers team consultant uses racial slurs about the Chinese community. Next comes a topless, lesbian wedding filmed at a strip club and officiated by Reynolds, again impersonating the mayor.

"I know the courts say we can't do this," Reynolds says before the happy couple engages in heavy petting. "We make our own rules here in San Francisco."

Come on! 'We make our own rules here,' That's funny!

Remember the Mayor breaking the law on the same sex marriage thing?


The film goes on...

Reynolds then goes to SBC Park, where acting as "mayor" he throws out the opening pitch, then takes a bribe from the catcher, who thanks him for supporting "hookers and booze."

What's wrong with that?

Personally,
I'm offended that people are suggesting hookers and booze should not be supported!

The film ends...

"You do something controversial, you say something controversial, it will have an impact on this team. So remember, be mindful of your actions," Reynolds says, wearing only a towel before joining three topless blondes for a group hug in a strip club's dressing room.

Ok, aside from ending the video with that visual, the message is great.

Of course, like the article suggested, the video
itself was a perfect example of the message it is trying to convey, would that be irony?


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